In today’s digital age, it’s impressive to witness the multitude of small businesses taking the initiative to design their own websites. With the accessibility of online builders and content management systems, these tools have been designed to empower end users, even those without coding knowledge, to craft their own online presence. The do-it-yourself approach is a commendable one, yet there are crucial aspects to consider when it comes to the success of your website.
It’s crucial to recognise that not all website design companies are created equal. Many in the market claim to offer website design services and skills, often relying on the same user-friendly platforms available to anyone. Some may lack the knowledge of coding and the intricate details that truly make a website successful.
With over 25 years of experience in the industry, I’m a firm believer in the “Do it Yourself” approach. However, it’s important to emphasise that this approach is most effective when you possess a foundational understanding of web design principles. Just as a homeowner might consider constructing a kitset house themselves, it doesn’t necessarily mean they should. Building a house and assembling one are two different endeavours. Similarly, creating a website is a craft that requires not only a basic grasp but a deep understanding of the art.
I want to make it clear that I have no qualms about the accessibility of these DIY tools. They’ve opened up opportunities for people to create their websites, and to the average visitor, the difference might be imperceptible. That is, of course, if they can find your website without knowing your brand name. In the digital landscape, we have a spectrum: those who use these platforms with limited knowledge and still promote themselves as professionals and those who fully comprehend the intricacies and utilise the platform to deliver cost-effective solutions to their clients.
Building your website, whether on your own or through a professional, incurs a cost. The true expense, however, maybe your visibility on popular search engines like Google. If you’ve constructed your website independently, I recommend conducting a basic keyword research exercise on your website. Beyond your brand name, if you don’t appear on the first page of search results, it’s time to ponder why. What sets you apart from your competition? Building a website solely for the sake of having one is akin to owning an empty house. While you can promote your business through social media and your personal networks, your website offers the potential to work for you around the clock every day of the year. This, after all, is the core purpose of having a website.
In conclusion, teaming up with a professional website design company can be a strategic move for your business. Their expertise not only ensures a visually appealing website but also guarantees that your online presence is search engine optimised, user-friendly, and fully functional. While the DIY approach has its merits, the true value of a professionally designed website lies in the opportunities it creates for your business, making it a valuable investment in your online success.
Your goal should be to focus on what you do in your business, not working on the stuff you may not be so good at, as it is counterproductive. Team up with a professional and chat about what it will take to level up your website. We would be happy to have a free consultation with you if you want to know how to improve the things we have mentioned in this article; all it takes is to reach out.
