The secret to successfully ranking in Google Search is SEO.
We all want our companies to appear highly in Google searches, and you are undoubtedly called frequently each week about achieving a high page rank on Google.
Sometimes, the expression “search engine optimisation” is used figuratively, and individuals are unaware of what is meant when they hear the term utilised.
So let’s simplify it and make it seem more understandable. The design foundation, text, and photos make up your website. Either hardcoding or a content management system was used in its development.
A knowledgeable website designer and developer will refine their expertise to optimise every component of creating your website. Optimise? What do you mean by “optimise”?
They will incorporate a keyword structure into your website based on your conversation to better understand your business. For example, they will ask you what your best offerings are and which ones are the most significant, as these will typically be the ones that bring in the most money for the company.
They will take your photographs and optimise them for quick loading while preserving a high level of quality. Even with the fast internet we have today, a 1MB image loads slowly; in contrast, a 150–250KB image loads quickly.
This process of optimising images is crucial to improving your website’s speed, as is how it is created. Your website is more likely to slow down the more elements it contains. Therefore, hiring a Waikato-based website designer who appreciates the value of optimising your website for better Google search results is crucial.
It’s fortunate that you’re reading this post to learn more about SEO right now because, as designers, if we can’t put the page up for success within Google Search—and we all want to rank number one—then we can’t set the page up for success overall.
Do not be fooled when trying to rank on Google’s first page. This is something that I hear much too often.
The good news is that those familiar with your company will find you; they are already your customers. What about the search terms people who don’t know you use to find your website? Those who conduct keyword searches for your industry without including your company name in their queries.
You might be shocked to learn that you aren’t ranking at all.
Making sure that all the fundamentals are completed correctly from the outset is the main goal of effective design and development techniques; doing so will significantly enhance your Google ranking.
What? I don’t need SEO; I need to build my website correctly.
To maintain our Google rankings, search engine optimisation must be a constant process that eventually evolves into search engine marketing.
Because we anticipate that your content will be updated frequently and that some components of your website will continue to be optimised, search engine optimisation is a continuous process.
We want traffic, not just any traffic; we want the correct kind of traffic from people interested in the kinds of goods and services we offer.
We also want to be certain that we are focusing on the appropriate regions since, if we serve a Christchurch-based company, it serves no purpose for our website to rank highly in Auckland unless the services we offer are available everywhere.
The cost of maintaining those rankings will increase with the size of the ranking scope.
What are the costs associated with maintaining a high search engine ranking and search engine marketing?
Excellent question, and now is the time to get in touch so we can discuss this in more detail. To rank well and successfully within Google, we need to conduct a competitive analysis of your competitors and your website to determine what needs to be done to bring your online business up to code, which will improve your rankings and increase your customer base.
